The Retail Week Customer Experience Awards is the definitive event for retailers and suppliers who are shaping the future for customer experience. Ampersand and Poundland have been selected finalists in the Customer Convenience Initiative category.
In September 2015, Poundland launched its ecommerce website following positive customer feedback and market research as part of a UK trial. The new ecommerce website offers over 2,000 products available across 17 product categories including celebrations and seasonal events, as well as over 1000 top brands. It is optimised for mobile, tablet and desktop shopping, and features single item and bulk buy, mission-based merchandising, gamification and automatic geo-location.
Customer Convenience Initiative of the Year category criteria:
As consumers continue to shape retail strategy with increasing demands for convenience, this award will go to the retail project or strategy that has made a real difference to simplifying and improving the shopper experience in the last 12 months. This can apply to any function of retail, be it delivery, returns, availability or the online and in-store experience.
The judging criteria included:
The extent to which this initiative solved a challenge faced by the retailer
The execution of this initiative
Evidence of changes that have taken place as a result
Tangible proof of the impact this had on customer loyalty and customer experience
Our fellow finalists:
Carpetright, Home Consultation Booking Software
Carphone Warehouse with Equifax, Soft Credit Check Tool
House of Fraser, Linking the Online & Offline Customer Shopping Journey
John Lewis, my John Lewis on Smartphone Apps
River Island with Shutl, Click & Don’t Collect
Ampersand and Poundland are honoured to be judged and selected as a finalist alongside such strong competition. The awards ceremony will be held on the 23rd of June 2016 at The Hilton on Park Lane in London.