Mobile Retail Report 2015
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"Retailers can't simply blame the device for low conversion. Many of the things that put consumers off mobile shopping are easily fixable with minimal development."
Darryl Adie, Managing Director, Ampersand
A mobile optimised website is no longer simply a box to be ticked, it is a channel to be tested, optimised and improved. Ampersand conducted research into the mobile web capabilities of 150+ high street retailers in the UK. In addition, a YouGov consumer survey was commissioned in order to compare retailers’ mobile offering to consumer behaviour.
Download the report now to:
- Discover insight into the mobile capabilities of large and mid-sized retailers such as Burberry, Screwfix, Interflora, John Lewis, Argos, BHS and many more
- Benchmark your mobile commerce experience against your competitors with a 21-pages of mobile retail analysis + the Ampersand Mobile Retail Matrix dataset
Today’s shoppers have high expectations. They expect choice and flexibility in how they pay for an
We are excited to launch our latest retail report dedicated entirely to the delivery and returns ind