As ecommerce retailers grow and your multichannel offering becomes advanced and more complex, the need for the right multichannel tech becomes more important.
Whether you’re looking for the right ecommerce platform, PIM, integration service, warehouse management, payment etc., you need to make sure that the tech is right for your business. But how can you identify the right multichannel tech for your ecommerce business and figure out which option is going to help you scale efficiently and grow faster?
#1 – What currently integrates with your tech stack?
The first thing to look for is whether the tech you’re looking to invest in will integrate easily with your current tech stack. This shouldn’t be a problem for retailers who have built a flexible infrastructure, but for those locked into legacy monolithic platforms, this may cause issues.
You never want to miss out on the latest tech, such as mobile wallet payments or geolocation, due to an inflexible tech stack. If you are stuck in a system like this, you may want to begin your tech transformation by working with a dedicated ecommerce agency or integration platform.
#2 – Which tech platforms fit your culture?
There are many multichannel tech companies in the ecommerce landscape, but they vary in company culture and ethos. When looking for a technology to invest in, you want to make sure they share the same values and ambition as you do. Do they innovate often? Do they believe in diversity? Do they have the ambition to grow with you? Whatever you value, it would benefit you to work with like-minded companies.
#3 – Which tech platforms are the industry leaders?
Market share isn’t always an indication of fit for your business, but it is a good benchmark. Whilst there are many upcoming tech brands with high growth and innovation (and you shouldn’t discount them), it is worth looking at the industry leaders too.
It may also be worth exploring who your competitors are using. Using a tool such as BuiltWith, you can evaluate which tech a certain site is currently using, or previously have used – which can be handy if a certain retailer you are competing with has seen a recent surge in growth and you want to understand if a certain tech has enabled this.
#4 – Is the tech updated often?
Another factor to take into account is whether the tech is updated often. You want to be reassured that the tech is always focused on improving security, fixing bugs, and even releasing new innovations. You don’t want to invest in a potentially high-cost solution if you will then need to invest further with an IT partner to fix issues that should be caught by the tech solution in the first instance.
#5 – Does the tech have a leading customer service team?
Similarly, if the solution invests in comprehensive tech support, this may be a sign of a customer-focused company that will work with you, and not against you. Sometimes, this may be an added cost or part of a larger package, but there are also solutions that offer this as part of the overall service. Regardless, if you know that the developers of the tech are on-hand, this is a good indicator.
Alternatively, if the tech does not have this in place, they may work with a list of partners and agencies who understand the solution well. They may recommend specific partners to you based on your location, industry or size. Whilst this may be an added cost, it can often work out in your favour by gaining the additional expertise or industry specialism you may need to help you scale.
#6 – Is the tech built for scale?
Finally, is the tech built for scale? If the tech is constantly innovating, this can result in your growth too. If you’re flexible enough to work with your tech partners and try new features and invest in growth, you could quickly become a leader in multichannel and ecommerce – but only if your tech enables this and does not restrict you.
Choosing the right tech
There may be many reasons why you’re looking to invest in new tech – whether you’re experiencing challenges and need new tech to kickstart growth, or if you’re already scaling quickly and need certain tech solutions to enable this further.
However, to survive in today’s challenging retail environment, you will need to always focus on a strategic approach to technology. Without doing so, you may quickly fall behind.