In 2019, Secret Sales had a vision to become an off-price marketplace for high street and luxury fashion. Their legacy platform however, was built based on a flash sales business. Significant redevelopment was needed to support the new business model, including migration from a custom-built stack to a flexible, scalable ecommerce platform. With no dedicated technical team in-house, they needed a technology partner to turn this bold, new vision into a reality. In the spring of 2019, Secret Sales briefed Ampersand to transform the retailer’s site in time for Black Friday – less than six months away.
From day one, we knew we couldn’t simply retire the existing platform and start over. We had to work with their existing platform, while we defined the scope of the Accelerator. That was the only way we could replatform in time for Black Friday. We built an Accelerator solution with some key integrations; providing them with an integrated view of their marketplace and warehouse products in a PIM; search and merchandising capabilities; and a competitive pricing and marketplace offering from Mirakl. We also used Magento Page Builder to create brand stores, creating a significantly richer shopping experience for customers.
Introducing new product management and data mastering processes reduced operational costs dramatically, while relevant brand-based content and visual merchandising enhanced the entire shopping experience. By moving from flash sales to a brand-driven marketplace business, we created more than just a website – we built the foundations for Secret Sales’ transformation and growth. Perhaps most crucially, our Accelerator approach meant the site went live before the Black Friday deadline. It turned out to be their most successful Black Friday to date.