Mobile Retail Report 2015
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"Retailers can't simply blame the device for low conversion. Many of the things that put consumers off mobile shopping are easily fixable with minimal development."
Darryl Adie, Managing Director, Ampersand
A mobile optimised website is no longer simply a box to be ticked, it is a channel to be tested, optimised and improved. Ampersand conducted research into the mobile web capabilities of 150+ high street retailers in the UK. In addition, a YouGov consumer survey was commissioned in order to compare retailers’ mobile offering to consumer behaviour.
Download the report now to:
- Discover insight into the mobile capabilities of large and mid-sized retailers such as Burberry, Screwfix, Interflora, John Lewis, Argos, BHS and many more
- Benchmark your mobile commerce experience against your competitors with a 21-pages of mobile retail analysis + the Ampersand Mobile Retail Matrix dataset
Multi-channel retail has transformed consumer expectations. It's no longer the standard to aim for.
The Christmas period is essential to department stores who experienced disappointing sales in Decemb