Avoiding Black Friday Disaster
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Black Friday last year saw a 20.8% year-on-year traffic increase to UK retail websites and an estimated £810m was spent online. Are you prepared for 2015?
Download this guide to:
- See why thinking like a ‘start up’ during Black Friday and Christmas peak periods will keep your website a lean selling machine
- Utilise testing to properly plan for Black Friday, and what to do if you’ve run out of time
- How to compose a Black Friday playbook and why it’s essential
Multi-channel retail has transformed consumer expectations. It's no longer the standard to aim for.
The Christmas period is essential to department stores who experienced disappointing sales in Decemb