What’s important to consumers when using a retailer’s mobile website to buy and/or research products online?

 
To find out, YouGov surveyed 2044 GB adults in June 2015, on behalf of Ampersand. Download the pack now to get all of the consumer data (.xls) + a presentation with visualised data (.ppt).
 
Sample stats from the consumer survey

• 37% of GB smartphone owners online have researched a product on their smartphone with the intent to buy it later in store
• 54% of GB smartphone owners online have looked up the location/opening hours of retailers on their smartphone
• 40% of GB smartphone owners online said the fact it is difficult to see the product properly on a small device puts them off researching/purchasing goods on their smartphone