Mobile Commerce Report
"Retailers can't simply blame the device for low conversion. Many of the things that put consumers off mobile commerce are easily fixable with minimal development."
Darryl Adie, Managing Director, Ampersand
A mobile optimised website is no longer simply a box to be ticked, it is a channel to be tested, optimised and improved.
Ampersand conducted research into the mobile commerce capabilities of 150+ high street retailers in the UK. In addition, a YouGov consumer survey was commissioned in order to compare retailers’ mobile commerce offering to consumer behaviour.
Download the report now to:
- Discover insight into the mobile commerce capabilities of retailers including Burberry, Screwfix, Interflora, John Lewis, Argos, BHS and many more
- Benchmark your mobile commerce experience against your competitors with a 21-pages of mobile commerce analysis + the Ampersand Mobile Retail Matrix dataset
- Access the YouGov consumer survey data and uncover how consumers are really using their mobile devices
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