M-Commerce Report

The M-Commerce Report is a benchmarking report that compares high street retailers by mobile website usability and multichannel features available on mobile websites. It’s the only report of its kind in the UK to compare high street retailers on mobile services unique to multichannel retailing. Download the report and get:

• The top 10, bottom 10 and most improved m-commerce website case studies including Burberry, Go Outdoors, Liberty, Craghoppers, Links of London, Oasis and many more.
• Insight into how you can improve the user experience of your m-commerce channel by uncovering those little niggles on mobile websites that may be hurting mobile conversion.
• A 42-page report + exclusive access to the complete Ampersand Retail Matrix dataset surveying 185 retailers by m-commerce criteria covering touch payments, mobile page speed, location of store locator, keyboard inputs, stock check in store, usability of faceted navigation, usability of product zoom, availability of geolocation and more.

The results are based on Ampersand’s M-Commerce Matrix, a scoring mechanism designed to rate retailers based on the core tenets of multichannel retailing on a mobile device.