A group of retailers gathered yesterday at Ampersand HQ to discuss the future of mobile UX in a breakfast roundtable, hosted by Ampersand and PayPal. The event was an informal discussion on mobile and ecommerce, with a complimentary breakfast and lunch, and was an opportunity for retailers to discuss together how to get the most out of their mobile experiences.
With the release of our 2019 Mobile Retail Report and our more recent 2019 Fashion & Footwear Multichannel Retail Report, we identified this event as an opportunity to discuss the findings and hear from retailers directly, with a focus on mobile and UX. PayPal also joined us and offered specific insight into their Mobile Optimisation Initiative and how they are working with merchants to optimise checkout on mobile.
We kicked off the morning with a discussion on mobile and multichannel, focusing on stock checkers, geolocation and store finders. Whilst most of the merchants attending were predominately pure-play, this was also an interesting discussion to hear retailers plans to move into the multichannel space with pop-up shops and brick and mortar stores.
We also discussed mobile payments and how there is still a slow uptake of Apple Pay and Google Pay amongst leading high street retailers (whilst high-growth and pure-play ecommerce retailers have seen a significant rise in uptake). PayPal’s payment options came into the discussion, with a strong feeling of trust and flexibility in the provider, whilst there were also discussions on alternative and new payment providers on the market.
On the discussion of payments, it was also apparent that many retailers are exploring opportunities for providing credit for customers. Whether this is for higher value purchases such as beds and mattresses or for fashion items, retailers are finding their feet when it comes to credit providers, such as PayPal.
Within the discussions, we also saw ecommerce platform choice as a key pain point for retailers who see Magento as a clear choice of platform for complex builds and integrations, whereas other platforms on the market such as Shopify Plus and BigCommerce are great for smaller retailers who aim for quick and easy implementations and simple plugins. When offering a mobile experience that goes above and beyond, a feature-rich and secure platform is key.
The roundtable was certainly an insightful and interesting event and we look forward to hosting many more. If you’re interested in attending any of our future roundtables, please email firstname.lastname@example.org.