Mobile Shopping Consumer Survey
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What’s important to consumers when using a retailer’s mobile website to buy products online? To find out, YouGov surveyed 2044 GB adults in June 2015, on behalf of Ampersand.
Sample stats from the consumer survey:
- 37% of GB smartphone owners online have researched a product on their smartphone with the intent to buy it later in store
- 54% of smartphone owners online have looked up the location/opening hours of retailers on their smartphone
- 40% of smartphone owners online said the fact it is difficult to see the product properly on a small device puts them off researching/purchasing goods on their smartphone
We are excited to launch our latest retail report dedicated entirely to the delivery and returns ind
We are excited to launch our first mobile and multichannel retail report dedicated entirely to the f