Download our latest report

The 2022 Online Retail Report is available to download now for free.

View and download our 2017 Mobile Retail Report here


The Mobile Retail Report is a benchmarking report that compares high street retailers by mobile website usability and multichannel features available on mobile websites. It’s the only report of its kind in the UK to compare high street retailers on mobile services unique to multichannel retailing. Download the report and get:

  • The top 10, bottom 10 and most improved mobile ecommerce website case studies including Go Outdoors, Liberty, Craghoppers, Links of London, Oasis and many more.
  • Insight into how you can improve the user experience of your mobile website by uncovering those little niggles on mobile websites that may be hurting mobile conversion.
  • A 42-page report + exclusive access to the complete Ampersand Retail Matrix dataset surveying 185 retailers by criteria covering touch payments, mobile page speed, location of store locator, keyboard inputs, stock check in store, usability of faceted navigation, usability of product zoom, availability of geolocation and more.

The results are based on Ampersand’s Mobile Retail Matrix, a scoring mechanism designed to rate retailers based on the core tenets of multichannel retailing on a mobile device.

Darryl Adie

"Read this report and be heartened. Most of the things we suggest are quick and affordable to action. We hope to help uncover those little niggles on mobile ecommerce websites that may be hurting mobile conversion."
Darryl Adie, Managing Director, Ampersand