Mobile Retail Report: 2016 Edition
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"Looking at mobile sales revenue in isolation isn’t a fair reflection of how mobile is used in the shopping journey. Retailers have to make it as easy as possible for consumers to buy from them across all channels – even if the final purchasing action doesn’t happen on a mobile."
Darryl Adie, Managing Director, Ampersand
The mobile retail report is the latest download from Ampersand on multi-channel retailing. The report evaluates the mobile commerce capabilities of over 150 retailers with both online and physical retail outlets.
Download the report to get:
- Insight into the mobile retail capabilities of top UK retailers including Burberry, GoOutdoors, Benson for Beds, Thorntons and over 150 more
- Data on mobile specific features including site usability, check out process, geolocation, stock check and data capture
- Benchmark your mobile commerce experience against your competitors with a 21-pages of mobile retail analysis + the Ampersand Mobile Retail Matrix dataset
The results are based on Ampersand’s Retail Matrix, a unique scoring mechanism designed to rate retailers based on the core tenets of multi-channel retailing.
Retailers are seeing mobile conversion catch up with (and, more often than not, exceed) other device
2018 was a turbulent year for retail, with big names such as Toys ‘R’ Us and Maplin closing thei