Black Friday last year saw a 20.8% year-on-year traffic increase to UK retail websites and an estimated £810m was spent online. Are you prepared for 2015?

Download this guide to:

  • See why thinking like a ‘start up’ during Black Friday and Christmas peak periods will keep your website a lean selling machine
  • Utilise testing to properly plan for Black Friday, and what to do if you’ve run out of time
  • How to compose a Black Friday playbook and why it’s essential