2019 Mobile Retail Report: UK Edition
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The current winners on mobile are those that do not simply force a desktop experience on mobile. This is not new news. But paradigms for mobile journeys are still forming. Building the much-vaunted ‘mobile first’ experience is easier said than done. Darryl AdieCEO, Ampersand
Retailers are seeing mobile conversion catch up with (and, more often than not, exceed) other devices. Shoppers no longer feel the need to ‘revert to desktop’ to complete transactions and this is thanks to investments in mobile, made by almost all retailers.
A lot has changed for mobile since our first mobile report in 2014. We have taken the opportunity in this report to update our criteria to better reflect changing customer expectations. It now has a stronger focus on mobile experiences that support multichannel processes. So, who is leading innovation in mobile and multichannel in 2019?
Download now to get:
- Insight into the leading mobile and multichannel retailers in 2019, including FatFace, Hugo Boss and Burberry.
- The tools and data to benchmark your mobile retail capabilities against our scoring criteria.
- A 40+ page report + access to the full scoring data and the complete Ampersand Mobile Retail Matrix.
The results are based on Ampersand’s Mobile Retail Matrix, a scoring mechanism designed to rate retailers based on the core tenets of multichannel retailing on a mobile device.
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