Email – Ampersand – Black Friday Rackspace
"Do your due diligence and you can make Black Friday less about fear and more about sales."
Roland Breadner, Head of Ecommerce, Rackspace
Black Friday last year saw a 20.8% year-on-year traffic increase to UK retail websites and an estimated £810m was spent online.
Whether we like it or not this rage-filled, margin-squeezing American ‘holiday’ has well and truly invaded our Isles. Are you prepared?
Download this guide to:
- See why thinking like a ‘start up’ during peak periods will keep your website a lean selling machine
- Discover how to leverage psychology to win customers from your competition
- Utilise testing to properly plan peak periods, and what to do if you’ve run out of time
- How to compose a peak playbook and why it’s essential
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