Avoiding Black Friday Disaster
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"Do your due diligence and you can make Black Friday less about fear and more about sales."
Darryl Adie, Managing Director, Ampersand
Black Friday 2014 year saw a 20.8% year-on-year traffic increase to UK retail websites and an estimated £810m was spent online.
Whether we like it or not this rage-filled, margin-squeezing American ‘holiday’ has well and truly invaded our Isles. How can you be fully prepared?
Download this guide to:
- See why thinking like a ‘start up’ during peak periods will keep your website a lean selling machine
- Discover how to leverage psychology to win customers from your competition
- Utilise testing to properly plan peak periods, and what to do if you’ve run out of time
- How to compose a peak playbook and why it’s essential