Black Friday last year saw a 20.8% year-on-year traffic increase to UK retail websites and an estimated £810m was spent online.

 
Whether we like it or not this rage-filled, margin-squeezing American ‘holiday’ has well and truly invaded our Isles. Are you prepared?
 
Download this guide to:

• See why thinking like a ‘start up’ during peak periods will keep your website a lean selling machine
• Discover how to leverage psychology to win customers from your competition
• Utilise testing to properly plan peak periods, and what to do if you’ve run out of time
• How to compose a peak playbook and why it’s essential