Black Friday Consumer Survey 2015

Did UK consumers buy into Black Friday? Did they shop for Christmas gifts or mostly for themselves? Will Black Friday really shift the Christmas peak trading period for good?

To find out, Ampersand commissioned YouGov to survey 2044 GB adults just after Black Friday 2015. Download the pack now to get all of the consumer data (.xls) + a presentation with visualised data (.ppt).

Sample stats from the consumer survey

  • Of those that were surveyed, 21% bought items online and 8% bought items in-store
  • 73% of adults did buy any items on Black Friday
  • 33% of shoppers only bought items for themselves on Black Friday, instead of gifts