24 Nov 2017
0% of UK ecommerce websites crash by 7am – Retail journalists twiddle thumbs on Black Friday
Live tracker by Ampersand reveals zero retailer websites have been significantly caught out by Black Friday pressure overnight
Manchester, 24th November 2017 – The websites of John Lewis, Currys and House of Fraser did not crash over the last 12-hours, according to a live tracker by ecommerce agency, Ampersand. The cause of the uptime is most likely due to the fact that most Brits are still sleeping, and even if they were awake, many are like, ‘Black Friday can do one.’
This lack of total ecommerce disaster is in stark contrast to 2014 and 2015 when 50% and 25% of retailers had website issues by the early morning respectively.
Darryl Adie, CEO of Ampersand, comments: “Websites that are not experiencing downtime are most certainly unavailable to consumers, and therefor will be more likely to handle transactions than websites that are experiencing downtime. On Black Friday, as on any day, it’s essential that websites are transactional if retailers want to cash in online.”
Many websites weathered the storm with ASOS, Argos and Currys remaining online overnight and this morning. The tracker, which refreshes every minute, monitors the uptime, downtime and response times of websites of 50 top UK retailer running Black Friday sales this year.
To see which retailers’ websites are currently live, access live analysis and reports follow this link – http://amp.co/blackfriday.
-ENDS-
About Ampersand
http://amp.co
Ampersand is an award-winning ecommerce agency that builds flexible ecommerce systems for high-growth retailers. Ampersand architects lasting multichannel retail systems and builds ecommerce websites that drive sales across channels. Ampersand works with multichannel retailers, such as Harvey Nichols, Regatta and Bensons for Beds to help increase conversion and efficiency through the strategic use of technology. Ampersand’s primary ecommerce technology suite includes Magento (ecommerce platform), Fredhopper (merchandising), Akeneo (PIM) and snow.io (IPaaS).
Press contact:
marketing@amp.co
0161 236 5504