What is Magento?
Magento is going to win the open source Ecommerce war, hands down. I've never seen another platform so well architected and well designed as Magento, it's simply amazing.
Jack Aboutboul, RedHat
Magento is a feature-rich, professional open-source eCommerce solution that offers merchants complete flexibility and control over the look, content, and functionality of their online store.
Magento’s intuitive administration interface contains powerful marketing, merchandising and content management tools to give merchants the power to create sites that are tailored to their unique business needs.
Completely scalable and backed by an extensive support network, Magento offers companies the ultimate eCommerce solution. Magento is written in PHP and utilises the Zend Framework (which is MVC based) and uses an EAV-based MySQL database. The system is highly modular and Magento’s architecture handles odult database schema updates automatically.
