It’s all about the people, people.
If your brand is planning to expand internationally, it’s not just about translations and currency. It’s also about culture. As Jakob Nielson said last month, you can’t just pass a design from head office to a local branch, deploy it and expect it to convert the same way it does for the original audience the design was intended. Below are 3 of our favourite and recent articles offering advice about many aspects of internationalisation and what it takes to become a successful global brand.
How are brands adapting websites for international markets?
by Graham Charlton, eConsultancy
The key to international ecommerce success is paying attention to the people in the local markets, not just the currency they use or the language they speak. “Content needs to be localised, while web designs that adapt to local audiences can be more effective.” This article features real-life examples of how brands are successfully adapting their country specific sites to that country’s culture.
The 10 C’s of Ecommerce Internationalisation
by Graham Charlton, eConsultancy
This article is a great excerpt from the eConsultancy report, “Internationalisation of E-commerce Best Practice Guide,” providing a framework to enable retailers to quickly review the opportunities and corresponding challenges that exist in a particular market. A good read for both SME and enterprise-level retailers.
How Pinterest Must Adapt to Conquer Global Markets
by Cotton Delo, AdAge
In the past six months, Pinterest has gone from relative obscurity to exalted status alongside Facebook and Twitter. While Pinterest in the US has largely been propelled by a female, Midwestern-skewing audience, now that it’s looking to make itself known abroad, it’s likely going to have to find a different user niche in each new market. What must Pinterest focus on in order to have success in Japan? Why may Brazilians probably discard the service almost immediately?
Who are Ampersand Commerce? We are an open source ecommerce agency who have extensive experience designing, delivering and supporting complex ecommerce solutions for international multichannel retailers.
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