We are proud to announce that Ampersand have been nominated for a Lovie Award for our work on the new Harvey Nichols website.
Voting is open until 9th October – please vote for Harvey Nichols and share this link with your networks.
Through new services like Click & Try and a dynamic account area called MY HN, Harvey Nichols is using ecommerce technology to close the multichannel circle — leveraging online to bring customers in-store and vice versa to give the customer the full luxury experience. Website improvements with the relaunch include real-time stock information, which indicates how many items are available at a particular store at any given time. This is of particular importance to a luxury brand like Harvey Nichols which sometimes only stocks limited amounts of the same exclusive item.
The new website places increased emphasis on social media, which serves to further enhance the integrated experience. The main website homepage encourages users to get involved on Twitter by titling features with a hashtag and is dotted with live social media posts from Harvey Nichols’ own accounts. For the first time, Harvey Nichols’ website is also mobile and tablet optimised, ensuring customers viewing and buying the site on any device.
Furthermore, Harvey Nichols is also now the first luxury retailer in the UK to offer Click & Try (beta) to customers. This function allows customers to buy items online and try them on in-store with a style advisor, providing the same degree of service, experience and feeling of exclusivity to customers regardless of how they are shopping.