5 Insights Into Multichannel Retail Trends
Here are some damn good articles we’re reading this week with insights into how big retailers are innovating with their multichannel strategy and opinions about how channels should be maturing in the future.
ECONSULTANCY, BY GRAHAM CHARLTON
An interview with John Lewis’ Head of Online Delivery and Customer Experience Sean O’Connor.
AT KEARNEY, RESEARCH
A study of cross-channel shoppers examining shifts in channel use in the American market. AT Kearney asked 4,000 Americans how they engage with companies and what they expect from those interactions. Even though the UK is the worlds biggest adopters of ecommerce and multichannel retail, it’s very interesting to see how a much bigger country is changing and adapting to improving technology.
eConsultancy, by MATT OWEN
A study of the new Pinterest design and how this could change the face of Social Commerce, again. With more features around related pins, could this be the push that the social channel needs to be truly commercial?
FAST COMPANY, BY JEFF KATZ
An opinion piece relating how airlines have changed the way we think about travel by capitolising on our needs at the right time and how that could relate to the bricks-and-mortar channel in the retail industry. Water while you shop for your Gap jeans and shirts? A dressing room with the option to prepay for your purchase? The best price for a product offered only in-store?
Luxury Daily, by Tricia Carr
A look into US luxury retailer, Barneys, and how they are clearing the shop floor for more merchandise AND streamlining the customer experience by using checkout technology on an iPad.
Who are Ampersand Commerce? We are an open source ecommerce agency who have extensive experience designing, delivering and supporting complex ecommerce solutions for international multichannel retailers.
Are you an enterprise retailer considering Magento Enterprise? Contact us.
11th November 2015
Ampersand and Poundland have been selected finalists in the Retail Week Awards. This is an outstanding achievement after launching Poundland’s transactional website in September this year. Online shopping is a large part of consumer …
11th September 2015
On 1 September, Poundland launched its first ever ecommerce website as part of a UK-wide trial. The new ecommerce website: Is optimised for mobile, tablet and desktop and equipped with …
3rd July 2015
Last night at the Midland Hotel in Manchester, the Ampersand team took home the award for Best B2C E-Business Project with Harvey Nichols. Shaun Fensom, Chair of the Big Chip Steering Group, said: “The …