5 Insights Into Multichannel Retail Trends

Here are some damn good articles we’re reading this week with insights into how big retailers are innovating with their multichannel strategy and opinions about how channels should be maturing in the future.

 

John Lewis Multichannel Retail StrategyQ&A: John Lewis on the ingredients of a successful multichannel retail strategy

ECONSULTANCY, BY GRAHAM CHARLTON

An interview with John Lewis’ Head of Online Delivery and Customer Experience Sean O’Connor.

 

Engaging Multichannel ConsumersEngaging Multichannel Consumers

AT KEARNEY, RESEARCH

A study of cross-channel shoppers examining shifts in channel use in the American market. AT Kearney asked 4,000 Americans how they engage with companies and what they expect from those interactions. Even though the UK is the worlds biggest adopters of ecommerce and multichannel retail, it’s very interesting to see how a much bigger country is changing and adapting to improving technology.

 

Pinterest changes its look. Can it do the same for social commerce?Pinterest changes its look. Can it do the same for social commerce?

eConsultancy, by MATT OWEN

A study of the new Pinterest design and how this could change the face of Social Commerce, again. With more features around related pins, could this be the push that the social channel needs to be truly commercial?

 

Fasten Your Seatbelts: The Future Of Shopping Looks A Lot Like Airline TravelFasten Your Seatbelts: The Future Of Shopping Looks A Lot Like Airline Travel

FAST COMPANY, BY JEFF KATZ

An opinion piece relating how airlines have changed the way we think about travel by capitolising on our needs at the right time and how that could relate to the bricks-and-mortar channel in the retail industry. Water while you shop for your Gap jeans and shirts? A dressing room with the option to prepay for your purchase? The best price for a product offered only in-store?

 

Barneys revamps in-store checkout via iPad POS technologyBarneys revamps in-store checkout via iPad POS technology

Luxury Daily, by Tricia Carr

A look into US luxury retailer, Barneys, and how they are clearing the shop floor for more merchandise AND streamlining the customer experience by using checkout technology on an iPad.

 


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