Mobile Retail Report 2016
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"Looking at mobile sales revenue in isolation isn’t a fair reflection of how mobile is used in the shopping journey. Retailers have to make it as easy as possible for consumers to buy from them across all channels – even if the final purchasing action doesn’t happen on a mobile."
Darryl Adie, Managing Director, Ampersand
This special edition of the mobile retail report is the latest download from Ampersand on multi-channel retailing. The report evaluates the mobile commerce capabilities of over 150 retailers with both online and physical retail outlets, including new research on retailer app investment.
Download the report to get:
- Insight into the mobile retail capabilities of top UK retailers including Burberry, Ted Baker, Benson for Beds, Poundland and over 150 more
- Data on mobile specific features including site usability, check out process, geolocation, stock check and data capture and app development
- Benchmark your mobile commerce experience against your competitors with a 21-pages of mobile retail analysis + the Ampersand Mobile Retail Matrix dataset
The results are based on Ampersand’s Retail Matrix, a unique scoring mechanism designed to rate retailers based on the core tenets of multi-channel retailing.