Mobile Shopping Consumer Survey
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What’s important to consumers when using a retailer’s mobile website to buy products online? To find out, YouGov surveyed 2044 GB adults in June 2015, on behalf of Ampersand.
Sample stats from the consumer survey:
- 37% of GB smartphone owners online have researched a product on their smartphone with the intent to buy it later in store
- 54% of smartphone owners online have looked up the location/opening hours of retailers on their smartphone
- 40% of smartphone owners online said the fact it is difficult to see the product properly on a small device puts them off researching/purchasing goods on their smartphone
The final mile has always been the part of the ecommerce journey that retailers had the least contro
Multi-channel retail has transformed consumer expectations. It's no longer the standard to aim for.