5. B&Q – Sticky call to action
6. Aquascutum – Stacked product imagery
#Aquascutum uses stacked product imagery instead of a carousel. Gorgeous! #ecommerce #mobile #ux #retail A video posted by Ampersand (@ampersandhq) on
7. Burberry – first, select size
8. Zara – vertical carousel, no scrolling
#Zara swipes down to scroll images, not the page. It also displays a sticky add to basket button. #ecommerce #mobile #ux #retail A video posted by Ampersand (@ampersandhq) on
In conclusion, the next time I hear, ‘Let’s just do it how John Lewis do it’, I am definitely going to say no. Join me.
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