We built multi-lingual, multi-currency stores for all of SKINS’ core markets. The initial launch on Magento Enterprise in early 2010 included four online storefronts including Australia, UK, Europe and International. Phase two launches included five more: Germany, USA, Japan, China and France.
In early 2012, after nine successful multinational launches, the SKINS team implemented a re-design and restructuring. Along with a new look, SKINS improved the user experience, implementing an interactive size guide to clarify the complicated size requirements of their compression clothing; developed a simplified category structure for easier browsing and better SEO; and integrated with Fact-Finder, providing comprehensive multi-site and multi-lingual search results, bringing together content from Sitefinity and products from Magento. We continue to work together as SKINS widens the scope of its offering across new markets.