Ampersand Commerce offer a refreshing and honest approach to development. It is clear from working with Ampersand that they know Magento inside and out. They approached our project with professionalism and vigour. Aaron Cornish, Commercial Web Team Leader, Bauer Radio
Bauer Radio is a UK-based division of Bauer Media Group, Europe’s largest privately owned publishing group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Radio manage radio stations across the UK and Scotland.
When Bauer Radio’s commercial web team approached us in July of 2010, they had over 20 radio station websites with an equal number of logins. Management was a time-consuming task. The team enlisted our expertise to develop a solution that could manage multiple websites, ticket sales and reporting from one interface. In addition, Bauer Radio was eager to get on board with the daily deals trend, starting with Key103, one of Manchester’s most popular radio stations.
Thanks to the level of abstraction Magento provides in its modules and themes, we were able to provide an elegant solution that could be rolled out to multiple Bauer Radio station websites at the click of a button, each with their own look and feel, but all benefiting from the same core backend functionality.
Using the Magento Community Edition, we developed a solution for Bauer Radio that allowed for simple management of all station websites. This same solution was the foundation for Key103 Deals, allowing for simple creation of future daily deals websites.
Our solution utilises a single login with access to overall reporting pictures, making it possible for the web team to manage all separate brands with speed and efficiency. By sharing the same code-base and using a single instance of Magento, every new website possessed all common features in a single deployment.
After development, the Bauer web team were able to manage all front-end aspects of the deals website themselves. Through the custom entities we created within the Magento admin panel, the team could easily create vendors and vouchers with valid expiry dates based on the day of purchase, and promote chosen products on the homepage for definable time periods.
Bauer Media were able to use the same payment gateway integration across all radio station and daily deals websites, streamlining accounts and backend processes. Also, integrating Silverpop into the CMS allowed for customised marketing of promotions and deals.
| Email Marketing | Silverpop |
| Payment Gateway | SagePay |
